A Look at COVID-19 Search Behavior in 2020 As a search engine optimization (SEO) specialist, I am always interested in understanding how people search online, and the motivations and reasons behind their searches. Therefore, I was excited to look at … Continue reading Explore Google Trends Data with the ‘gtrendsR’ Package in R
I recently learned about TF-IDF as a measure of a words importance to a document and thought it would be an interesting idea to investigate with keywords in SEO. While many professionals have discounted TF-IDF as an effective tool for … Continue reading TF-IDF for SEO with R
The job of an SEO is to ensure that websites are optimized and performing well on search engines for target keywords (the words people are using to search online). This involves performing keyword research on lists of target keywords to … Continue reading Keyword Clustering for SEO with R
Using Pipes to Simplify Multi-Step Code There is no doubt that we are in the midst of peak vacation season. When planning a trip, people use the web to find flights from on city to another. Unknowingly to vacation planners, … Continue reading A Look at Search Engine Rankings for “Flights” and “Ticket” Keywords
